Use verified placements for search, category, product, and content pages while keeping demand reviewed and reporting measurable.
Retail media should map to actual shopper moments. Start with placements that match user intent and can be measured cleanly.
Sponsored search and category discovery placements.
Native cards near product lists and content modules.
Product and offer companion placements.
Consent-gated retargeting and conversion events.
Retailers can create sponsored web placements, apply context-aware demand controls, and measure delivery quality from the ads console.
Category and placement context drives first-pass relevance.
Creative and advertiser status gate inventory eligibility.
Track impressions, clicks, spend, and conversion event signals.
Demand partner eligibility can be managed through approved connector and policy settings.
{
"surface": "category_page",
"placement": "sponsored_product_card",
"targeting": ["category", "device", "geo"],
"consentMode": "contextual_first"
}Start with one high-visibility module, confirm no-fill behavior, then expand to more surfaces when reporting proves the format works.
Test demand quality and page fit before expanding sponsored modules.